Presented by Alicia Montelongo

Description:

In an evolving industry where our foundation is built on the service we deliver, we sometimes forget that marketing is more than just door to door and delivering breakfast to potential referrals. Whether you are a tenured agency or a new agency, be prepared to walk away with a new outlook on how to brand, and market your agency. This two-part series will deliver the A to Z of helping your agency stand apart from the competition.

• October 25 – Part 1: Branding and Web Presence (1.5 hours session)
• November 15 – Part 2: Maximize your Marketing Dollars and Build your Team (1.5 hours session)
• Please note: You will automatically be registered for Part 2 upon registering for Part 1

Objectives:

1. Attendees can expect to learn:
2. Proper branding techniques
3. The importance of an on-line presence
4. How to get the most out of your marketing dollar in 2024
5. How to structure a successful marketing team

Speaker Biography

Alicia Montelongo Vargas, LVN is a clinician who has been in the Home Health and Hospice industry for over 25 years. Alicia has served as a consultant and assisted agencies nationwide with creating, developing, and expanding their businesses; In addition, Alicia is adept at working closely with agencies who require assistance in Compliance, Accreditation, and Licensing. Alicia is also an OASIS Review Specialist and one of the best ADR Response Analysts in the country. She is a managing partner of Ardent Pediatric Home Health in Texas and has first-hand knowledge of what it takes to manage a successful Home Health.